bold ideas.
Clean execution.
Here comes the Sun
I’m Avi, a systems-first designer who solves with motion, brand, and UX thinking.
With 8 years of cross-disciplinary experience, I build frameworks that align teams, empower brands, and scale across platforms. From motion design to brand systems and digital strategy, my work lives where design meets impact.
I recently led the full revamp of the Kingston Military Family Resource Centre (KMFRC), turning a fractured identity into a unified, scalable system. The result: stronger recognition, smoother collaboration, and visuals that actually work across every touchpoint.
Curiosity drives my process. I ask the uncomfortable questions, test until things click, and push for clarity at every level, from concept to execution. Whether I’m shaping a motion narrative or building a brand toolkit, the goal stays the same: make it clear, make it useful, make it last.
This portfolio reflects that mindset: bold systems, intentional craft, and zero fluff.
✦ Creative DNA
Systems-Driven Brand Design
Motion Storytelling
Cross-Platform Creative Direction
✦ Roots & Routes
Advertising Agencies
Corporate settings
✦ Language Palette
English
French
but when it is, it’s chaos, curiosity, and creativity in full swing.
My brain’s not always on!
Don’t think → Just play.
KEY ACHIEVEMENTS
✦ Built a Brand from Scratch
Outside client work, I created and ran a fashion brand end-to-end. This taught me how to think like a founder: balancing identity, audience, messaging, and experience. The lessons in agility, ownership, and taste still shape how I lead creative work today.
✦ Integrated Creative System
Most creatives separate their disciplines. I unified mine! My portfolio is a living proof of concept, showing how systematized design creates clearer, stronger stories that last. Built entirely on self-direction, critical thinking, and long-term brand vision.
✦ Created systems to unify teams and ensure consistent design across channels.
Created frameworks that unify brand, motion, and UX, empowering teams to produce consistent, adaptable work everywhere.
✦ From Maker to Creative Lead
I evolved from a visual executor into a system-builder and decision-maker. I’ve led multidisciplinary work while staying fluent in the tools, proof that you don’t have to choose between thinking big and building well
Raw creativity that moves the needle. No fluff. No ego. All impact.
The Real Deal
Play it. Feel it.
Music fuels my creative flow. I'm drawn to experimental sounds, textured, unpredictable, rhythm-driven. That energy, paired with the rawness of rock and metal, shapes the way I build and move through ideas.
Sharing my playlists reveals how I think: open, eclectic, and always chasing new forms of inspiration.
Music connects, reflects, and recharges — just like great design.