Orange lightning bolt graphic with black background

I’m Avi,
A systems-first designer integrating motion, brand, and UX thinking to solve challenges.

You've been... thunderstruck !

I’m a hands-on motion design leader who develops systems, motion experiences, and visual identities that make creative work efficient, engaging, and impactful. With 9 years of experience in motion design, branding, and UX across media, B2B, e-commerce, and consumer-focused platforms, I help organizations turn ideas into visuals that resonate with audiences.

My approach blends collaboration and organization. By working closely with stakeholders, I ensure projects run smoothly, assets are managed effectively, and design solutions communicate complex ideas clearly. I build workflows and systems that let teams focus on creativity without friction.

This method has produced high-quality motion projects and visual identities that strengthen brand trust, boost engagement, and unify communications across digital and print channels. By combining strategy, design, and execution, I help organizations bring ideas to life in ways that are meaningful, memorable, and effective.

✦ Creative DNA

Systems-Driven Brand Design
Motion Storytelling
Cross-Platform Creative Direction

✦ Roots & Routes

Advertising Agencies
Corporate settings

✦ Language Palette

English
French

but when it is, it’s chaos, curiosity, and creativity in full swing.

My brain’s not always on!

Play Video

bold ideas.

Clean execution.

KEY ACHIEVEMENTS

✦ Built a Brand from Scratch

Designed motion strategies that transformed static brand assets into dynamic, memorable experiences—boosting engagement, clarity, and audience retention across digital platforms.

✦ Made Motion the Backbone of Brand

Rather than add motion on top, I wove it into the core of brand and product experiences. The result? Cohesive, memorable, and scalable storytelling that elevates everything it touches.

✦ Created systems to unify teams and ensure consistent design across channels.

Created frameworks that unify brand, motion, and UX, empowering teams to produce consistent, adaptable work everywhere.

✦ From Maker to Creative Lead

I evolved from a visual executor into a system-builder and decision-maker. I’ve led multidisciplinary work while staying fluent in the tools, proof that you don’t have to choose between thinking big and building well

What i stand for

These values shape how I work and how I think. They guide every creative decision and help me stay focused on what matters—making honest, thoughtful work that connects. Whether I’m building something alone or with others, this is the foundation I return to every time.

  • I’m drawn to ideas that challenge the usual. Whether it's a new medium, a fresh technique, or a different way of thinking, I enjoy pushing boundaries. I don’t chase trends—I look for better ways to solve problems, tell stories, or simply make something feel more alive.

  • I believe design should feel honest. No fluff, no unnecessary noise. Just clear intent, thoughtful choices, and real connection. I care about the why behind what I do, and I try to let that show in everything I create.

  • At the end of the day, I design for people. That means keeping things intuitive, relatable, and grounded in emotion. I try to make things that speak to people, not at them. That’s where meaning happens.

Play it. Feel it.

Music fuels my creative flow. I'm drawn to experimental sounds, textured, unpredictable, rhythm-driven. That energy, paired with the rawness of rock and metal, shapes the way I build and move through ideas.

Sharing my playlists reveals how I think: open, eclectic, and always chasing new forms of inspiration.

Music connects, reflects, and recharges — just like great design.