I’m Avi,
A systems-first designer integrating motion, brand, and UX thinking to solve challenges.
You've been... thunderstruck !
With years of cross-disciplinary experience, I bring motion-led design and brand expertise that highlight what makes each business unique, blending creativity with measurable impact.
Before designing, I dive deep to understand the brand and define what success means. I collaborate closely with teams and stakeholders to keep every step aligned and intentional.
My work focuses on one key moment, when people are thunderstruck: complexity turns into clarity, and the solution feels obvious.
For clients, this means systems that improve workflow, keep consistency, and help teams deliver purposeful creative work. For users, it means motion and brand experiences that guide actions clearly, reduce friction, and make products intuitive.
From motion storytelling to brand systems, I craft every element with care, bringing personality to life, guiding attention, evoking emotion, and building lasting connections. Driven by curiosity, I ask tough questions, test thoroughly, and refine relentlessly to create solutions that are both creative and practical, built to last.
✦ Creative DNA
Systems-Driven Brand Design
Motion Storytelling
Cross-Platform Creative Direction
✦ Roots & Routes
Advertising Agencies
Corporate settings
✦ Language Palette
English
French
but when it is, it’s chaos, curiosity, and creativity in full swing.
My brain’s not always on!
Don’t think → Just play.
bold ideas.
Clean execution.
KEY ACHIEVEMENTS
✦ Built a Brand from Scratch
Outside client work, I created and ran a fashion brand end-to-end. This taught me how to think like a founder: balancing identity, audience, messaging, and experience. The lessons in agility, ownership, and taste still shape how I lead creative work today.
✦ Integrated Creative System
Most creatives separate their disciplines. I unified mine! My portfolio is a living proof of concept, showing how systematized design creates clearer, stronger stories that last. Built entirely on self-direction, critical thinking, and long-term brand vision.
✦ Created systems to unify teams and ensure consistent design across channels.
Created frameworks that unify brand, motion, and UX, empowering teams to produce consistent, adaptable work everywhere.
✦ From Maker to Creative Lead
I evolved from a visual executor into a system-builder and decision-maker. I’ve led multidisciplinary work while staying fluent in the tools, proof that you don’t have to choose between thinking big and building well
What i stand for
These values shape how I work and how I think. They guide every creative decision and help me stay focused on what matters—making honest, thoughtful work that connects. Whether I’m building something alone or with others, this is the foundation I return to every time.
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I’m drawn to ideas that challenge the usual. Whether it's a new medium, a fresh technique, or a different way of thinking, I enjoy pushing boundaries. I don’t chase trends—I look for better ways to solve problems, tell stories, or simply make something feel more alive.
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I believe design should feel honest. No fluff, no unnecessary noise. Just clear intent, thoughtful choices, and real connection. I care about the why behind what I do, and I try to let that show in everything I create.
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At the end of the day, I design for people. That means keeping things intuitive, relatable, and grounded in emotion. I try to make things that speak to people, not at them. That’s where meaning happens.
Raw creativity that moves the needle. No fluff. No ego. All impact.
The Real Deal
Play it. Feel it.
Music fuels my creative flow. I'm drawn to experimental sounds, textured, unpredictable, rhythm-driven. That energy, paired with the rawness of rock and metal, shapes the way I build and move through ideas.
Sharing my playlists reveals how I think: open, eclectic, and always chasing new forms of inspiration.
Music connects, reflects, and recharges — just like great design.