ABZI CRAZE
Role
Co-Founder
Year
2019
Industry
Creative Apparel
As the founder of Abzi Craze, a local clothing brand celebrating uniqueness and individuality, I set out to design clothes for those who embrace their differences and want to express themselves boldly. I created handmade T-shirts and pullovers with fun, crazy illustrations and uplifting quotes to help people celebrate their offbeat and wild side.
Main Audience: Individuals who value self-expression and individuality.
Interests: Embracing uniqueness through bold fashion choices, enjoying playful and creative designs.
Age Group: Youth and young adults.
Key Values: Individuality, bold self-expression, and creativity.
Needs: Clothing that makes a statement and helps individuals showcase their personal style.
Design Preference: Fun and playful illustrations with trendy references, paired with uplifting and bold quotes.
Experience & Accomplishment
Social Media Growth
Boosted Instagram followers from 0 to 4,000+ in 2 months.
Sales Performance
Sold out the first collection of 400 T-shirts in 2 weeks and the second collection of 1, 200 T-shirts in 6 weeks.
Product Range Expansion
Launched a winter collection featuring hoodies, T-shirts, and sweaters.
Online store
Established an online store to simplify customer access and purchasing.
New Advertising strategies
Expanded marketing efforts to include Google Ads in addition to Facebook and Instagram.
Creative Content Development
Built a loyal community with engaging content, resulting in high follower engagement and consistent interactions.
Video teaser
Collection 3: To-ma-to
A video was created to highlight the extra care, love, and dedication that goes into crafting each piece in this new collection. Such craftsmanship needed to be seen, and this video does exactly that. From cutting and constructing to assembling, stitching, and refining, every detail showcases the skill and commitment involved in creating each piece.
videos Results
☺ Increased pre-booking interest. 320 pcs booked before collection was launched.
☺ 80% view rate from start to the end
☺ 30% increase in engagement.
☺ 45% conversion rate, directly leading to purchases.
☺ 60% of survey respondents said the video influenced their decision to buy.
To-ma-to
This collection was inspired by something just as random as ever. A tomato. The idea was to create T-shirts and hoodies that bring a weird and playful feeling.
Bee Weird
Collection 4
After a tremendous success of the first four collections, the fifth collection was born. It was more creative, with more content, and filled with even more awesomeness.
Joker
Collection 10
When the Joker movie was all the rage, with posters and memes everywhere, I jumped on the trend and created my own wild, Joker-inspired design. It was crazy, a little ridiculous, and a ton of fun, and it totally paid off. The design sold out in no time!
