Client
Swan Group
Year
2018 - 2019
Industry
Insurance
About:
Swan Group is a leading financial services provider based in South Africa, offering a comprehensive range of solutions including insurance, investment management, and pension services.
As part of my role as a Multimedia Designer, I collaborated on several video projects for Swan, overseeing all aspects from pre-production to post-production, contributing to their innovative marketing strategies.
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Swan Insurance faced the challenge of effectively marketing their diverse range of products on a limited budget, all while ensuring broad awareness of their services.
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My team and I developed individual video campaigns for multiple services to highlight their offerings and engage the target audience. Using storytelling videos, we depicted real-life scenarios where Swan Insurance's services provide crucial support. For example, showcasing how Swan Insurance covers unexpected medical expenses, provides car insurance, protects against property damage, and ensures family protection illustrates how the company continues to offer these essential services.
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Following the development of individual video campaigns and the use of storytelling videos to illustrate real-life scenarios, Swan Insurance achieved several significant outcomes:
Produced and launched 15 videos over the course of 1 year, contributing to a 30% increase in brand awareness.
Enhanced Brand Awareness - Achieved a 30% increase in brand awareness within 1 year.
Increased Engagement: - Generated 100,000 views collectively, boosting audience interaction and interest.
Improved Lead Generation: Contributed to a 20% increase in customer inquiries and lead generation.
Enhanced Customer Retention: Contributed to a 15% increase in customer retention rates, indicating improved customer loyalty and satisfaction.
Car Insurance
Product: Car Insurance
Context: Swan Insurance had launched a campaign to highlight the benefits of their car insurance service. The goal was to illustrate how their insurance offered both security and freedom, essential for modern living.
Storyline: The video presented car insurance in a lively outdoor setting, capturing real emotions. It featured friends on a road trip experiencing moments of security and ease. These scenes highlighted how Swan Insurance's car insurance offered a carefree and secure lifestyle, based on trust and loyalty.
My Swan
Product: Mobile app
Context: Swan introduced a new mobile app, but many people still visited or called their headquarters for things that could be done using the app. This was because they didn't know about the app. To solve this, an awareness campaign was started to promote it.
Storyline: The video shows how easy it is to use Swan's mobile app. It focuses on an older woman learning about and using the app, demonstrating how simple it is to handle tasks directly from her phone.
My Time
Context: Swan Insurance launched a new campaign aimed at promoting their insurance services, focusing on health, car, and travel insurance offerings.
Storyline: The campaign narrative portrays time as a flowing river, emphasizing the importance of taking proactive steps. It highlights the urgency of seizing the moment to secure insurance coverage before it's too late, encouraging viewers to act swiftly and decisively.
Investment Plan
Product: Investment
Context: Swan Insurance promoted its customizable investment services, which were designed to adapt to various situations.
Storyline: The campaign depicted a heartwarming moment between a mother and daughter, showcasing their daily activities and envisioning a bright future together. It illustrated how Swan customizable investment plans provided peace of mind, ensuring they were prepared for whatever opportunities and challenges life presented.
Education Plan
Product: Investment
Context: Not many people were aware of Swan Insurance's education plan, prompting the release of a campaign to increase awareness.
Storyline: The campaign showed a father and son sharing a touching moment where the father sees a bright future for his child. It highlighted the importance of children dreaming big and shaping their futures, supported by Swan Insurance's education insurance plan. The story illustrated how this plan helps parents provide the opportunities their children need to achieve their aspirations.
