THE PERFECT GIFT
Partner
European Union/ Mauritius Tourism Authority / MariDeal
Year
2023
Industry
Hospitality/ Tourism
Sustainable Island Mauritius (SIM) is a project funded by the European Union in the framework of the SWITCH Africa Green programme. The overall objective of SIM is to promote sustainable tourism in Mauritius by demonstrating and scaling up self-sustaining mechanism for improving sustainability impacts along the value chain and improving awareness and market of sustainable tourism products.
MarlDeals partnered with the Mauritius Tourism Awards to host a competition that engaged numerous hotels in driving positive change through sustainability and carbon emission reduction in 2023
Challenge, Goal, and Result
I collaborated on the full branding identity, from strategy to delivery. (Website in progress)
MariDeal's gift card sales have sharply declined due to a saturated market with a multitude of gift cards.
We then recognized the need for a fresh, fun, and innovative approach that would not only delight recipients but also benefit the buyer.
Introducing the MariDeal Gift Card.
A gift that wows both the giver and the buyer. This gift card has two designs that capture the spirit of discovery and exploration that MariDeal is known for. This gift card was inspired by Mauritius’ authenticity, colors, and everything it has to offer.
We developed compelling storytelling that highlighted the unique aspects of Mauritius. The gift card was positioned as a gateway to an adventure filled with exploration, luxury, and unforgettable experiences.
Discover & Experience
By carefully placing different elements in the design that also shout out the brand's services, such as restaurants, boats, spas, mountains, and much more, this gift card sparks the imagination and brings to mind memories of fun times and relaxation. The more you look, the more you discover.
Moris
This design takes inspiration from our amazing landscapes and features elements such as mountains, sun, sea, regat, coconut trees, and the peaceful blue sky, which are sure to inspire and encourage someone to plan their next adventure. This illustration is a representation of the Mauritius island.
Pushing the Gift Card Experience Further:
To create an unforgettable experience for both the buyer and recipient, we added elements that enhanced the unboxing and forged a lasting connection.
Luxury Yellow Envelope
The MariDeal Gift Card arrives in a luxurious, vibrant yellow envelope, setting a tone of excitement and anticipation.Unboxing Experience
We designed the unboxing experience to be as captivating as the adventures the gift card promises. As the recipient opens the envelope, they are greeted with a sense of wonder and delight.Authentic Storytelling Stickers
Inside the envelope, alongside the gift card, are two captivating storytelling stickers showcasing Mauritius, its culture, and its experiences. They create a tangible link to MariDeal's essence and inspire exploration.Personalized Message Card
Additionally, a message card is included, enabling the buyer to add a personal touch, making this experience more memorable. It ensures that the gift card is not just a transactional item but a heartfelt gesture, strengthening the emotional bond between the giver and the receiver.Collectible Trend
The inclusion of stickers sparked a craze where people began collecting and trading them. The stickers not only served as mementos of their MariDeal experiences but also subtly promoted the brand.
