10 YEAS REBRANDING
Partner
MariDeal
Year
2023
Industry
Hospitality/Tourism
MariDeal.mu, the leading booking website, specializes in exclusive hotel, bnb, restaurant, and leisure deals catering to residents of Mauritius, Rodrigues, and Reunion.
Challenge, Goal, and Execution
After a decade of changing lives, the company has decided to do a complete rebranding due to fierce competition, an outdated image, evolving customer expectations, and tone misalignment.
The goal is to reposition MariDeal beyond a mere deal platform, transforming it into a trusted life companion. We aim to curate experiences that bring joy and positivity, built upon four key pillars: elegance, fun, love, and optimism.
Introducing the MariDeal Gift Card.
The rebranding process was executed meticulously over a six-month period. It involved the creation of new branding assets, a comprehensive website redesign, content development, and staff training to ensure consistent brand messaging. The focus was put on the user experience with a revamped website featuring a clean, intuitive interface and elegant design.
Visual World
Inspiring, elegant, and thrilling
The visual aesthetic is integral to the brand image and has a powerful impact. Inspiring, elegant, and thrilling, each photo is meticulously chosen to exhibit the brand’s core values.
By subtly incorporating the MariPalette into each photo, we create a subconscious sense of brand awareness in viewers. This means that even if people don't consciously remember the name MariDeal, they will still be aware of it on a subconscious level through the consistent use of our colors. This is an effective way to build brand recognition and loyalty.
Pixel Based Grid
Simplified Communication
MariDeal’s icons convey information and interactions in a clear and direct manner. Taking inspiration from technical drawings, the style is minimalistic yet impactful.
As part of Marideal's rebranding, this video showcases the app's fresh and elegant new look, enticing users to download and experience its features. The video blends sophistication with fun, creating a source of inspiration for those planning their next vacation.
