CRAFTING BRANDS WITH A TWIST
Year
2023
Partner
The Weirdbox
Industry
Creative
Weirbox was started by four friends, each in a different line of work, one of whom is me... Regrettably, the project has been unsuccessful. Despite our shared enthusiasm and dedication, the project encountered some obstacles.
This project has been a valuable learning experience for me.
Challenge, Goal, and Result
I collaborated on full branding, from strategy to delivery. (Website in progress)
In this fierce competition, I wanted to create something distinct. Something that seems off when you look at it. Something that will make you go - wait, what?
So, I created an identity that says- Hey there, Yeah you. LOOK AT ME! This was the idea to spark curiosity and captivate audiences with boldness, energy and playfulness. I brought it to life with eye-breaking neon colors and incorporated unconventional, offbeat imagery. This deliberate choice aimed to create a dynamic and fresh ambiance, that would stop people for a moment.
The project began successfully. Despite the lack of resources, we managed to onboard over 20 clients of which we got 100% success. However, each of the four people had to go separate ways because of individual goals and responsibilities. The lesson learned is the importance of sustainability, teamwork, and clear communication.
